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How A LinkedIn Profile Introduces The Whole YOU

A senior Sales professional Ramesh (not real name) with 15 years plus experience had sent me his Resume. Since Ramesh is known to me as a professional, what I realized was that the Resume had less than half the impact considering his talents, skills and expertise. It did not introduce me to the WHOLE person, Ramesh. I asked him “Why have you not emphasized on key skills and achievements which are your differentiators?” He said “I know but how does one present everything in a Resume?” Though I appreciated his point of view, I also know that a well written Resume (2 pages) is very effective. Additionally, in today’s digital times, a LinkedIn profile writing has also got to be used to supplement your efforts in building your brand image. I studied his LinkedIn profile and noticed that like most senior professionals, he was not active and had not paid any attention to crafting his LinkedIn Profile. And the content was more of a copy paste of the Resume. It is important to remember that a
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10 Major ‘Sins’​ In A Resume

The learning gathered by me over years by reading hundreds of Resumes on a daily basis and dealing with employers’ feedback tells me that a  well developed Resume  does play a critical role in  influencing  the decision  of shortlisting you or not. Let me list down the  10 mistakes  to avoid while writing a Resume : 1]  Over 2 pages : A Resume has to entice a prospective employer to meet you. It is important to pay attention to all critical  salable  points and condense them into 2 pages  without losing the impact . 2]  Ignoring the beginning  : Worldwide research has proven that a prospective recruiter would spend  not more than 30 seconds  to decide whether to  read the rest of the Resume.  If the  initial content  of your Resume is not  engaging enough , you  lose  the opportunity of being called for a meeting. ( For example residence address need not be mentioned at the top of the first page as it wastes precious space. It should be at the bottom of the 2nd page and there i
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