How A LinkedIn Profile Introduces The Whole YOU

A senior Sales professional Ramesh (not real name) with 15 years plus experience had sent me his Resume. Since Ramesh is known to me as a professional, what I realized was that the Resume had less than half the impact considering his talents, skills and expertise. It did not introduce me to the WHOLE person, Ramesh. I asked him “Why have you not emphasized on key skills and achievements which are your differentiators?” He said “I know but how does one present everything in a Resume?” Though I appreciated his point of view, I also know that a well written Resume (2 pages) is very effective. Additionally, in today’s digital times, a LinkedIn profile writing has also got to be used to supplement your efforts in building your brand image. I studied his LinkedIn profile and noticed that like most senior professionals, he was not active and had not paid any attention to crafting his LinkedIn Profile. And the content was more of a copy paste of the Resume. It is important to remember that a Resume is sent with a purpose of getting an interview call when you are seeking a job change. Whereas LinkedIn promotes you as a passive and potential candidate with prospective employers. So it is critical to have the kind of Profile which is effective. I also asked our client Mr.Jayaraman, Asso Vice President – HR, The HINDU Group on his team’s usage of LinkedIn to source talent. He shared” We look at LinkedIn for sourcing mid-level candidates but for senior level positions, we still depend on Executive Search firms. But it is gaining prominence”. However, we and many other Search firms use LinkedIn to source talent at senior level. Read more

source:- https://www.aspirationjobs.com/how-a-linkedin-profile-introduces-the-whole-you/